Objectified Body Consciousness, Selfitis Behavior, and Self Esteem Among Young Women

This study was carried out to investigate the relationship between objectified body consciousness and self-esteem with selfitis behavior in young Pakistani women studying at the undergraduate level in universities. A sample of female students (N = 233) with age range 18-25 years (M = 21.51, SD = 1.79) engaged in selfitis behavior as determined through the demographic sheet. The sample was selected through a convenient sampling from different universities in Lahore, Pakistan. Participants responded to the Objectified Body Consciousness Scale (OBC), Selfitis Behavior, and Self-Esteem Scale. Results revealed a significant positive relation between OBC and selfitis behavior; however, self-esteem was not associated with either of the variables. Linear regression analysis revealed that OBC and age were predictors of selfitis behavior; however, OBC was found to be a stronger predictor of selfitis behavior. This study is unique because it contributes to society's better understanding of the objectified body consciousness in young adult women and its influence on obsessive behavior like selfitis.