Biological Antecedents of Adult Content Consumption Among Young Adults: An Exploration By Grounded Theory

A qualitative study was carried out using grounded theory, to explore the biological antecedents of adult content consumption among young Pakistani adults for the first time in an indigenous culture. The advancement of technology has contributed majorly in availability of adult content (Cooper, 2009). However, there is an absence of published studies undertaken in this area from Pakistani perspective as there are several cultural and moral limitations which hinder in studying adult content consumption. The current study addresses this gap regarding Pakistani context by exploring the factors of adult content consumption, why young people are involved in consuming this adultery material. The data was collected from 27 young adults having the age range of 19-35 who had at least consumed adult content once a month by using a purposive sampling strategy. In-depth semi structured interviews were conducted with the participants. The data were transcribed and analyzed using grounded theory. The biological factors were explored which are antecedents behind adult content consumption. The biological factors such as menstruation, pubertal age, arousal, sexual needs, nocturnal ejaculation, and masturbation were highlighted in the current study as antecedents of adult content consumption among young adults of Pakistan. The study findings can be implemented in the medical setting as well as the health settings. This study will have significant contribution to fill the literature gap, aiming, inform policy development, will guide targeted interventions for mental health support, media literacy and societal dialogue.