Research Article | Open Access

Effect of Advertisements on Body Image and Materialism Among Adolescents: A Gender Perspective

    Mariam Faridoon

    Department of Psychology, Female Campus, International Islamic University, Islamabad, Pakistan

    Nazia Iqbal

    Department of Psychology, Female Campus, International Islamic University, Islamabad, Pakistan


Received
24 Mar, 2017
Accepted
15 Oct, 2018
Published
31 Dec, 2018

The purpose of the study was to investigate the effect of advertisements on the body image and materialism among adolescents. The participants completed the research instruments which included Advertisements Questionnaire (Daud, Farooq, & Anwar, 2011), Body Image Questionnaire (Smith & Peterson, 2014) and Material Value Scale (Richins & Dawson, 1992). The sample of the study was 400 participants (boys = 200, girls = 200) with age range from 14-20 years selected from educational institutes of Islamabad. The results of the study indicated that exposure to TV advertisements lead to dissatisfaction with body image among adolescents and increased materialism. The results of the study also indicated nonsignificant gender differences regarding their perception about body image and materialism.

How to Cite this paper?


APA-7 Style
Faridoon, M., Iqbal, N. (2018). Effect of Advertisements on Body Image and Materialism Among Adolescents: A Gender Perspective. Pakistan Journal of Psychological Research, 33(2), 379-387. https://pjpr.scione.com/cms/abstract.php?id=160

ACS Style
Faridoon, M.; Iqbal, N. Effect of Advertisements on Body Image and Materialism Among Adolescents: A Gender Perspective. Pak. J. Psychol. Res 2018, 33, 379-387. https://pjpr.scione.com/cms/abstract.php?id=160

AMA Style
Faridoon M, Iqbal N. Effect of Advertisements on Body Image and Materialism Among Adolescents: A Gender Perspective. Pakistan Journal of Psychological Research. 2018; 33(2): 379-387. https://pjpr.scione.com/cms/abstract.php?id=160

Chicago/Turabian Style
Faridoon, Mariam, and Nazia Iqbal. 2018. "Effect of Advertisements on Body Image and Materialism Among Adolescents: A Gender Perspective" Pakistan Journal of Psychological Research 33, no. 2: 379-387. https://pjpr.scione.com/cms/abstract.php?id=160