Modernism as a Function of TV Viewing, Gender, and Cultural Setting
15 Oct, 2005
15 May, 2007
30 Jun, 2007
The influence of television viewing, gender, and cultural setting on modernism among school going adolescents was measured on a sample of 160 adolescents (80 TV viewers, 80 non-TV viewers) with gender equivalence from four rural and urban based secondary schools. Modernism Scale (Singh, Tripathi, & Lal, 1987) was administered. Findings revealed that non-TV viewers were significantly higher as compared to TV viewers on Socioreligious modernism. TV viewers were found to be significantly higher as compared to non-TV viewers on Educational modernism. Female TV viewers scored significantly higher as compared to male TV viewers on Position of Women and Educational modernism. Rural cultured TV viewers scored significantly higher than urban-cultured TV viewers on Marriage and Educational modernism.
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