Modernism as a Function of TV Viewing, Gender, and Cultural Setting

The influence of television viewing, gender, and cultural setting on modernism among school going adolescents was measured on a sample of 160 adolescents (80 TV viewers, 80 non-TV viewers) with gender equivalence from four rural and urban based secondary schools. Modernism Scale (Singh, Tripathi, & Lal, 1987) was administered. Findings revealed that non-TV viewers were significantly higher as compared to TV viewers on Socioreligious modernism. TV viewers were found to be significantly higher as compared to non-TV viewers on Educational modernism. Female TV viewers scored significantly higher as compared to male TV viewers on Position of Women and Educational modernism. Rural­ cultured TV viewers scored significantly higher than urban-cultured TV viewers on Marriage and Educational modernism.