Development and Validation of Multidimensional Scale of Social Media Use

Present study was executed to develop and validate the multidimensional social media use scale. Current study was composed of three studies i.e., study-1 was carried for development of new scale in addition to ensure the psychometric soundness of measurement instrument; study-2 was of pilot study that tend to have an initial insight into the relationship pattern of study variables; Purposive sampling technique was used to draw the two separate samples of millennials for EFA (N = 346) and CFA (N = 673) respectively. In order to establish the construct validity Social Networking Usage Questionnaire (Gupta & Bashir, 2018) scale was used. Exploratory factor analyses (principal component with direct oblimin) produced a coherent and interpretable 4-factor solution for multidimensional scale of social media use (active media use, enhancement motive use, compensation motive use, and passive content reading; k = 28) The factor loading of these two scales ranged from .45 to .86, indicating acceptable internal consistency (Cronbach > .70). Their relationship with other focal measures aligned with the relevant theory i.e., social networking usage questionnaire. Followed by conclusions, conceived limitations and suggestions for future researches also been highlighted.